Product

Coarse Tuna Pate

Marks & Spencer (M&S)

M&S Coarse Tuna Pâté

Coarse pâté made with tuna, crème fraîche, soft cheese, lemon juice and dill. Serve with your favourite crudités. Gluten free. Serves 2.

Ready to eat
Skipjack Tuna
Pole-and-line
United Kingdom
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At A Glance

Consumer Empowerment

Back in 2006, M&S launched the 'look behind the label' campaign, encouraging customers to think about the environmental and ethical implications 

Pole-and-Line!

This product is pole-and-line caught, meaning it is caught in the most sustainable manner: one pole, one line, one fish caught at a time!

This ensures minimal bycatch, overfishing, plastic pollution, and each fisher is able to take a fair share for what they catch.

Sustainable Policy

M&S have had a sustainable sourcing policy in place for over 20 years, working with suppliers around the world, rolling out best practice for crew welfare, expanding responsible fisheries management and advocating for policy reform to protect our precious oceans.

Dive Deeper...

Maldives pole-and-line skipjack tuna

Indian Ocean
The Maldives pole-and-line skipjack fishery has been operating for centuries and has been the lifeline of the Maldivian economy since before the boom of the tourism industry in the mid 1970s. The fishery not only provides a large proportion of the country’s income from the tuna trade and export, but also provides one of the only sources of protein for the Maldivian population, also contributing to a stable livelihood. The Maldivian pole-and-line fishery is located in the Arabian Sea within the Indian Ocean.
Maldives
Skipjack Tuna
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Marks & Spencer (M&S)

This isn't just sustainable fishing, this is M&S sustainable fishing! All tuna used in M&S products, ranging from fresh steaks and cans, to ready meals and sandwiches are line caught, with all skipjack tune sourced from pole-and-line fisheries. With over 1000 stores across the country, M&S set an example to all supermarkets that sustainability can be at the forefront of a business.
United Kingdom
11
Years of IPNLF Membership
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Pole-and-line

This fishing method provides the most selective targeting of tuna possible, with minimal bycatch of non-target fish and marine wildlife like dolphins, turtles and sharks. Pole-and-line fishing targets schools of tuna near the ocean surface, and therefore only needs to use short lengths of line on each pole, typically  5-10m.
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Skipjack Tuna

Skipjack are generally smaller in size compared to other tuna species and also have shorter lifecycles, meaning they can start reproducing very early, after only one year. This has benefits for sustainability, and makes it one of the most abundant tuna species.
Atlantic Ocean
Indian Ocean
Pacific Ocean
Katsuwonus pelamis
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