Sainsbury’s making waves to improve welfare across own-brand tuna and cut prices for customers

Sainsbury’s is making even bigger steps in its commitment to sustainable fish sourcing this week, becoming the only big four supermarket to sell 100% MSC (Marine Stewardship Council) certified, pole and line caught canned tuna across its own label. At the same time, Sainsbury’s own-brand canned tuna will become the latest customer favourite to be reduced in price.   For the first time, by Sainsbury’s tuna will be included in Aldi Price Match as the retailer invests more to lower the price of canned tuna for customers. From today customers can be assured they are getting the very best prices without compromising on quality or welfare standards.  With almost 70% of UK shoppers eating tuna1, the move reinforces Sainsbury’s commitment to keeping prices low on the products that customers buy most often. The retailer already matches Aldi on around 300 high volume products including chicken breasts, milk, eggs and household essentials such as nappies and cereal. 

Read the full article on Sainsbury's blog here.