Fish4Ever was founded in 2001 and was the world’s first sustainable canned fish action brand. It has pioneered a wide-range of ethical sourcing policies including full traceability from catch-to-can, using methods which avoid bycatch, juveniles, discard, and long-distance boats that could be implicated in illegal fishing.
Fish4Ever sources tuna fished by traditional pole-and-line fishers, from the coasts of West Africa and the Azores. It uses small day boats that land fish fresh and wherever possible, it is canned locally. Its sustainable ethos continues beyond the harbour by supporting local canneries, and only using 100% organic land ingredients.
Products sold by Fish4Ever
Fish4ever catches 100% of its skipjack tuna using pole-and-line methods in the Azores. The tuna is also processed into cans on the islands, and comes in either brine, spring water or organic olive oil. The other products available include pole-and-line caught yellowfin and albacore tuna, packaged as either delicious steaks or fillets. Fish4ever provides sustainably caught tuna that you can trust!
The Fish4Ever skipjack sets the highest standard in quality and sustainability, using methods directly recognised by Greenpeace to source tuna that works best for the land, the sea, and the people involved. They work only from whole fish, landed fresh and fished locally, this is tuna you can trust.
At A Glance
- Hidden Cost of Tuna Campaigning Against Big Industry
Launched in 2007, the Hidden Cost of Tuna campaign saw Fish4Ever camping against industrial fishing. At the centre of their operation is the established philosophy of Land, Sea and People.
- First Class Voted by Greenpeace
In 2008 Greenpeace campaigned for sustainable tuna, characterising Fish4Ever as a "Global Leader", awarding them a score of 89%
- No Bycatch Saving ocean species
None of the methods used by Fish4Ever sourced tuna harm the seafloor or habitat and avoids all known risk, including methods of active fishing to avoid bycatch and discard. This is because your gear type matters and pole and line is the most sustainable choice of active fishing!
- Small and Mighty Sustainable brand
Fish4Ever champion small local boats, believing that by championing these fishing communities, they are supporting sustainable fishing and sustainable coastal communities.
One of our factory managers who used to work with net-caught tuna remarked how the skin would often be lacerated, the fish contorted and damaged, whereas with pole and line fish it was always in pristine condition.
I care passionately about the fishing communities that are fishing carefully and should be protected.
An ethical approach is not just about where and how we fish – it is also about who fishes. [Pole-and-line] is win win win – a win for the environment, a win for the fishers and their communities and a win for the customer who gets a far better product to eat
Company Policies and Reports
Fish4Ever commits to sourcing only pole-and-line skipjack tuna fish from trusted fisheries within the Azores. The Skipjack tuna used in their products is, therefore, the best environmental choice for you, ensuring little to no plastic pollution, bycatch or overfishing.
Moreover, they work with vessels that have been locally registered and can be traced back to the source.
Their yellowfin tuna is caught on registered boats operating in the coastal waters of Senegal, and their albacore from pole-and-line vessels in Namibia, once again remaining responsible for the sourcing.
Fish4Ever focuses on the land, the sea, and the people, with their all-encompassing approach supporting not only the best possible fishing practice of one-by-one, but subsequently the communities and the small boats that enact them.
Fisheries Improvement Toolbox (FIT) Engagement
In 2000, Fish4Ever established the philosophy of Land, Sea and People, placing socio and environmental needs at the core heart of their business operations right from their establishment. This philosophy has carried them through their operations to the present day. This included their 2007 film, 'Hidden Cost of Tuna', a campaign that educates consumers on the real cost of tuna production, especially targeting industrialised fleets.
In 2015, they launched the Fish4Ever sustainability media campaign ‘what version of sustainability do you believe in?’ The online campaign made consumers question their own world view on what sustainability meant to them and how this definition needs to be updated.