“Our consumers expect full transparency on the products that they’re purchasing from Marks and Spencers. They should be given all of the information about all of the seafood products and other products that we sell - that should be readily available for them to make the right choices. We are now in partnership with IPNLF, who have a fantastic platform which gives full transparency around our tuna supply chains. You’ll be able to find out how your tuna was caught, what country it came from, the fishermen who caught the fish, the communities that affects, and also a lot of information on the stock status and future plans for the fisheries.”

- Linda Wood, Seafood Specialist, Marks and Spencer


“The IPNLF Sourcing Transparency Platform drives greater visibility and openness in the supply-chain. It helps the customer connect to where their tuna comes from, how it’s caught, and by virtue of the purchasing how it helps secure the livelihoods of fishers and their communities.”

- Latiefa Behardien, Technical Head of Quality & Food Safety, Woolworths Food


“The way to catch tuna is the one-by-one method. Consumers can now take comfort from the fact that their fish comes from a sustainable source, and at the same time they’re supporting local fisher communities around the globe.”

Bart Van Olphen, Founder, Fish Tales