Sirena website image
Brand

Sirena

Australia
8
Years of IPNLF Membership

Sirena is an Australian brand of canned premium chunk style tuna which began as a passion for good food and a desire to share great tasting food with the community.

After immigrating to Australia in 1949, Carlo Valmorbida and his family embarked on a project to bring Italy's best loved foods to Australia. Since 1956 Sirena has crafted its reputation as a great tasting, premium quality tuna with its iconic mermaid logo and yellow tin.

Sirena tuna is 100% sustainably caught using the traditional pole and line method. With full traceability they only source ingredients from reputable suppliers who are contractually obliged to comply with their ethical sourcing policy.

Sirena ensures that all suppliers comply with labour laws of the country in which that supplier operates and that these laws are equitable.

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Products sold by Sirena

No nets. One fish at a time.

Pole and line is a traditional fishing method that relies on individual fishers using hand-held poles. Pole and line fishing is highly selective, meaning that other marine animals are rarely caught, and if they do become caught can be returned to the ocean unharmed.

All Sirena canned tuna can be bought in a wide variety of flavours including: Classic Italian Style in Olive Oil, Chilli Oil, Garlic Infused, Chunky Tomato and Basil, Lemon & Pepper and Soy & Ginger (to name but a few). All can be used to enhance the flavours of a meal, or eaten as a nutritious and delicious snack!

Sirena also has a range of Ready to Eat meals that are nutritious and deliciously convenient for any time of the day. Made with wholesome, quality ingredients they hit the spot!

At A Glance

Italian Inspired, Australian Born

Sirena tuna was born in 1956 when a young migrant family crafted a product that perfectly embodied the fusion of traditional Italian taste with premium produce.

 

Guided by Quality

From the purchase of the largest fishing boat in Australia in 1970, to 100% pole and line fishing across the world today, Sirena has been guided by the same values and passion that started it all. It continues to find sustainable ways to deliver the same honest flavours and signature tuna chunks to its growing national and international markets.

Going Global

Sirena now has manufacturing facilities in both Thailand and Indonesia. They are able to provide the safest and highest quality standards, all our products are only manufactured at world-class production facilities. These facilities are accredited and audited to the ISO and BRC global standard as well as HACCP. Sirena's owners themselves were originally involved in the selection of these facilities and continue to personally visit and check to this day.

Sirena Tuna never compromises in Quality. It is made with only the highest quality ingredients, including our chunk tuna, premium oil blends and all natural ingredients. Our commitment to sustainability is paramount to our business: 100% of our tuna is pole and line caught. Pole and line is the most sustainable catching method presently available and means catching fish by hand, one at a time.

Sirena is authentic, sophisticated, elegant, classy, stylish and timeless. We are an aspirational brand loved by our consumers.

Sirena Website

Our Fisheries

East Flores pole-and-line yellowfin tuna

Pacific Ocean
The East Flores fishery utilises the Western and Central Pacific Ocean for the majority of catch, however will also fish in the Indian Ocean during different times of the year.
Indonesia
Yellowfin Tuna
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South East Sulawesi pole-and-line yellowfin tuna

Pacific Ocean
The South-East Sulawesi fishery operates in the same area as the Wakatobi National Park, which is home to the largest coral reef system in Indonesia. This coral reef makes South-East Sulawesi a hotspot for tuna!
Indonesia
Yellowfin Tuna
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North Sulawesi & North Maluku pole-and-line yellowfin tuna

Pacific Ocean
The North Sulawesi and North Maluku fishery is the second-most northernly fishery in Indonesia and is in close proximity to the border between Indonesia and the Philippines.
Indonesia
Yellowfin Tuna
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Sorong pole-and-line yellowfin tuna

Pacific Ocean
The Sorong pole-and-line fishery operates at the western part of Papua, Seram Sea, in the Western and Central Pacific Ocean, and was only developed in 2017.
Indonesia
Yellowfin Tuna
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Maldives pole-and-line yellowfin tuna

Indian Ocean
The Maldives pole-and-line fishery contributes significantly to the country's economy and also to the local, Maldivian people. Yellowfin and skipjack tuna are one of the only protein sources available to this community, so they rely heavily on the fishery.
Maldives
Yellowfin Tuna
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Company Policies and Reports

Sirena Tuna are committed to only sourcing tuna that has been caught by pole-and-line methods. This is due to the pole-and-line method being highly selective, with little bycatch, plastic pollution, or overfishing.

They are committed to supplying tuna that is fully traceable through traceability processes, ensuring that the fish you eat has not been caught on illegal or unsafe vessels. They are 100% transparent on the source of fish used across their product range.

Fisheries Improvement Toolbox (FIT) Engagement

In 2010, Sirena made the public commitment to source 100% of tuna through pole-and-line suppliers, a target reached in 2015. Pole-and-line is a type of one-by-one fishing, which is the most sustainable way of sourcing tuna. It is an active form of fishing, where the fishers are actively engaged in what they are catching, meaning little bycatch, lost gear, or overfishing.

Sirena's commitment to sustainable sourcing continued with their 2013 partnership with the International Pole and Line Foundation. By partnering and collaborating with fishing industry organisations and research bodies, Sirena committed to the global effort of championing one-by-one and sustainable fisheries and their supply chains.